Ballarini is the leading brand in the top segment of non-stick cookware. The brand’s distinctive characteristics are its powerful links with Italian and international culinary tradition, and the technological and creative innovation inherent in its products. As expressed by the pay-off “The future of tradition”. Recently, the Ballarini brand has been the point of focus for an innovative brand communication project, with the objective of reinforcing its positioning as a state-of-the-art player in the quality kitchen. One of the outcomes of this project is, for example, the Circolo della Qualità (Quality Club), a club comprising culinary experts, chefs and gourmets, as well as artists, writers and scientists. It organizes exhibitions, events and meetings for the promotion of the culinary arts in the widest possible sense. Ever-better products and thoughts for all those who love good cooking and a quality table.